web02.fireside.fm Tue, 28 Apr 2026 01:26:26 -0500 Fireside (https://fireside.fm) Speak The Unspoken - Episodes Tagged with “Jeff Bezos” https://glasscanvas.fireside.fm/tags/jeff%20bezos Wed, 17 Jul 2019 09:15:00 -0700 Speak the Unspoken is a conversation between Church leaders about what it means to reach people with the gospel in a post-Christendom age. In a time where people are looking to the world, themselves, and technology to find happiness, we have to find a new way of communicating the gospel than we have before. Each episode will unpack a philosophy of the new model we are seeing emerge in the Church and address topics like doubt, the digital age, loneliness, and more. With added insight from ministry leaders around the world, Glass Canvas will help parishes, dioceses, and ministries unlock their ministry potential. en-us serial Unlock your ministry potential Glass Canvas Speak the Unspoken is a conversation between Church leaders about what it means to reach people with the gospel in a post-Christendom age. In a time where people are looking to the world, themselves, and technology to find happiness, we have to find a new way of communicating the gospel than we have before. Each episode will unpack a philosophy of the new model we are seeing emerge in the Church and address topics like doubt, the digital age, loneliness, and more. With added insight from ministry leaders around the world, Glass Canvas will help parishes, dioceses, and ministries unlock their ministry potential. no Glass Canvas podcast@glasscanvas.io 003: Carving out unique space in the audience’s mind (Part 3 of 5) https://glasscanvas.fireside.fm/3 1a3a484a-c386-43c8-8c94-b68ca90ac9e8 Wed, 17 Jul 2019 09:15:00 -0700 Glass Canvas full 1 Glass Canvas Speak the Unspoken unpacks the dynamic relationship between faith and business. Each episode will call out the challenges of running a ministry through the lens of marketing, strategy, communication, and culture. They will dive into topics like building a Spirit-led brand and living your true purpose as an organization. With added insight from ministry and business leaders around the world, hosts Jason Jensen, Pat Padley and JM Boyd (Glass Canvas) will help mission-focused brands unlock their ministry potential. 40:03 no If we’re all building the Kingdom how do we set ourselves apart? We’re going very deep into brand position in Part 3 of our Brand Foundation series. We put big brands up against each other like, Taco Bell vs. Chipotle, Coke vs. Pepsi, Gillette vs. Dollar Shave Club, and see how their positioning sets their seemingly similar products far away from one another. Listen all the way through to capture tools on discovering the unique space of your ministry or organization. *Our Favourite Quote: * “One of the easiest story structures to remember is talking about the world that is vs. the world that could be and positioning your brand in the middle of that, almost as the problem solver.” Links & Resources: Our misguided hatred of pigeons - https://www.audubon.org/news/the-origins-our-misguided-hatred-pigeons Pepsi is Okay Commercial - http://www.nfl.com/videos/nfl-super-bowl-commercials/0ap3000001015713/Pepsi-is-OK-Okay-for-Cardi-B-Steve-Carell-and-Lil-Jon IDEO empathy maps: https://www.ideo.com/blog/build-your-creative-confidence-empathy-maps Donald Miller Book - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR Dove tagline & their evolution into lifestyle- https://www.mapleholistics.com/blog/dove-company-history-and-review-real-beauty-real-soap/ Ministry strategy, leadership & business, Brand strategy, Brand alignment, Business strategy, Faith and business, Christian business leaders, Faith based marketing, strategy If we’re all building the Kingdom how do we set ourselves apart? We’re going very deep into brand position in Part 3 of our Brand Foundation series. We put big brands up against each other like, Taco Bell vs. Chipotle, Coke vs. Pepsi, Gillette vs. Dollar Shave Club, and see how their positioning sets their seemingly similar products far away from one another.

Listen all the way through to capture tools on discovering the unique space of your ministry or organization.

*Our Favourite Quote: *
“One of the easiest story structures to remember is talking about the world that is vs. the world that could be and positioning your brand in the middle of that, almost as the problem solver.”

Links & Resources:
Our misguided hatred of pigeons - https://www.audubon.org/news/the-origins-our-misguided-hatred-pigeons
Pepsi is Okay Commercial - http://www.nfl.com/videos/nfl-super-bowl-commercials/0ap3000001015713/Pepsi-is-OK-Okay-for-Cardi-B-Steve-Carell-and-Lil-Jon
IDEO empathy maps: https://www.ideo.com/blog/build-your-creative-confidence-empathy-maps
Donald Miller Book - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR
Dove tagline & their evolution into lifestyle-
https://www.mapleholistics.com/blog/dove-company-history-and-review-real-beauty-real-soap/

]]> If we’re all building the Kingdom how do we set ourselves apart? We’re going very deep into brand position in Part 3 of our Brand Foundation series. We put big brands up against each other like, Taco Bell vs. Chipotle, Coke vs. Pepsi, Gillette vs. Dollar Shave Club, and see how their positioning sets their seemingly similar products far away from one another.

Listen all the way through to capture tools on discovering the unique space of your ministry or organization.

*Our Favourite Quote: *
“One of the easiest story structures to remember is talking about the world that is vs. the world that could be and positioning your brand in the middle of that, almost as the problem solver.”

Links & Resources:
Our misguided hatred of pigeons - https://www.audubon.org/news/the-origins-our-misguided-hatred-pigeons
Pepsi is Okay Commercial - http://www.nfl.com/videos/nfl-super-bowl-commercials/0ap3000001015713/Pepsi-is-OK-Okay-for-Cardi-B-Steve-Carell-and-Lil-Jon
IDEO empathy maps: https://www.ideo.com/blog/build-your-creative-confidence-empathy-maps
Donald Miller Book - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR
Dove tagline & their evolution into lifestyle-
https://www.mapleholistics.com/blog/dove-company-history-and-review-real-beauty-real-soap/

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