003: Carving out unique space in the audience’s mind (Part 3 of 5)

If we’re all building the Kingdom how do we set ourselves apart? We’re going very deep into brand position in Part 3 of our Brand Foundation series. We put big brands up against each other like, Taco Bell vs. Chipotle, Coke vs. Pepsi, Gillette vs. Dollar Shave Club, and see how their positioning sets their seemingly similar products far away from one another.

Listen all the way through to capture tools on discovering the unique space of your ministry or organization.

*Our Favourite Quote: *
“One of the easiest story structures to remember is talking about the world that is vs. the world that could be and positioning your brand in the middle of that, almost as the problem solver.”

Links & Resources:
Our misguided hatred of pigeons - https://www.audubon.org/news/the-origins-our-misguided-hatred-pigeons
Pepsi is Okay Commercial - http://www.nfl.com/videos/nfl-super-bowl-commercials/0ap3000001015713/Pepsi-is-OK-Okay-for-Cardi-B-Steve-Carell-and-Lil-Jon
IDEO empathy maps: https://www.ideo.com/blog/build-your-creative-confidence-empathy-maps
Donald Miller Book - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR
Dove tagline & their evolution into lifestyle-
https://www.mapleholistics.com/blog/dove-company-history-and-review-real-beauty-real-soap/